Pamela Willoughby is a curator and strategist with an art consultancy firm accompanied by 20 years of experience.
WILLOUGHBY is based in East Hampton and NYC.
Her focus: Projects/exhibits/collector relationships in which the artists can evolve and progress.

Pamela serves on the Arts Advisory Committee at LongHouse Reserve in East Hampton, NY. She has been named their annual summer benefit art chair for two years now.
Pamela is proud to name her LongHouse mentors Dianne Benson, President Emerita & Carrie Rebora Barratt, Director.
The Mission Statement: LongHouse encourages living with art in
all forms. Founded by Jack Lenor Larsen, its collections, gardens, sculptures, and programs reflect world cultures to inspire a creative life.

WILLOUGHBY, her art salon project in Southold, was completed after a year of successful exhibitions from 2023 - 2024.

Pamela began at Mark Borghi Fine Arts in Bridgehampton.
Mark had recently acquired the estate of Mercedes Matter,
where 32 alleged Jackson Pollock paintings were discovered.
Each painting was wrapped, signed, and gifted to Mercedes Matter.
Borghi primarily worked at his NYC gallery and visited the Bridgehampton gallery on weekends, where Pamela was the only other employee.
A significant portion of her first two years consisted of fielding calls from The Wall Street Journal, NY Times, and Vanity Fair, as well as art historians, museum directors, and critics - Borghi worked on authenticating the historical collection.
The Pollocks remain an unresolved enigma.
Opinion: Most who closely viewed the work were pretty sure they were the real deal.
Gallery notables: John Chamberlain, Marsden Hartley,
Willem de Kooning, Georgia O’Keefe, Robert Dash, Richard Prince,
Philip Guston, John Singer Sargent, Dennis Oppenheim, Roy Lichtenstein, Childe Hassam, Lee Krasner, Mercedes Matter,
Hans Hoffman, E Ruscha, Tom Wesselman, Clintel Steed, et al;
The takeaway is that she learned alot

After leaving, Pamela became an independent curator,
highlighting emerging artists gaining recognition while
continuing to exhibit and promote the artists she had long-term
relationships with.
She has a knack….
The focus was and to this day, projects/exhibits/collector relationships in Downtown NYC and the East End.

Of note ::: In 2008, Pamela curated and developed a conceptual benefit for Julie Ratner, Ed., chair and co-founder of the Ellen Hermonson Foundation, for breast cancer.
(Pamela had breast cancer in 2001 and beat it.)
The artists were each asked to paint and sculpt a pair of white kicks donated by basketball player Stephon Marbury.
The results were phenomenal, with each artist taking steps to create an elaborate design. It was among the first groundbreaking efforts using sneakers designed by artists.
Nearly $500,000 was donated to the Breast Center of Southampton Hospital for essential equipment.
Artists/musicians who donated to the auction were Robert Wilson,
Billy Joel, John Waters, April Gornick, The Buzzcocks, Leroy Neiman, Betsy Johnson, Hillary & Bill Clinton, Dr.John, Ross Bleckner, Dennis Oppenheim, Christo & Jeanne Claude, HUSH, Audrey Flack, with a
total of 78 artists.

Excerpt from East Hampton Star, written by Mark Segul:

”Ms. Willoughby's life for the past two decades has centered on art and artists. She organized the art auction for Project Most's Eileen's Auction benefit in 2016, and in June 2019, she was a developmental director and curator of the Planned Parenthood Benefit Exhibition and Gala held at Guild Hall. Among the 50 artists were April Gornik, Michael Halsband, Mary Heilmann, Pat Place, Nathan Slate Joseph,
Bert Stern, and Kenny Scharf.
 “I work with people I have a deep and long connection with,"
she said.
"I understand their work because I understand their story of life. It's very important to me to curate in places that I feel a deep empathy with. One such is East Hampton's LongHouse Reserve,
in which, for the past seven years, she has provided artwork for the summer benefit auctions. "Their gardens, the lifework of Jack Lenor Larsen . . .
To be a part of that is incredible to me."
Pamela was asked to join Longhouse’s arts committee board last year and is now happily ensconced.
As another point of view: In 2020, during Covid, she organized
“3 Day Weekend," the first show at the Fireplace Project after the onset of the pandemic. The exhibition drew several hundred visitors each day to see work by Don Christensen, Mary Heilmann, Saskia Friedrich, Sabra Moon, Lucy de Kooning Villeneuve, Pat Place, Maynard Monrow, and Noel de Lesseps among others. A reading by the poet Max Blagg filled the venue…”

GREAT SONG