Pamela Willoughby is a curator and strategist with an art consultancy firm accompanied by 20 years of experience.
WILLOUGHBY is based in East Hampton and NYC.
Her focus: Projects/exhibits/collector relationships in which the artists can evolve and progress.

In 2020 she was asked to join the Arts Committee at LongHouse Reserve, helping a very special institution and sculpture garden,
now led by Carrie Rebora Barratt, formerly of the Metropolitan Museum and the New York Botanical Garden. The founder, Jack Lenor Larson (1927-2020), insisted that his garden, global collections, and programs would live on.
Each summer, LongHouse holds a benefit gala with themes that are beyond imaginative. For the past three years Pamela has been honored to act as the benefit art chair.

Also of note: She opened a gallery on the North Fork of Long Island, WILLOUGHBY, from 2023 to 2024, an experimental project, completed after a year of successful exhibits.

Pamela’s art career began at Mark Borghi in Bridgehampton. Mark had recently acquired the estate of Mercedes Matter, which included 32 alleged Jackson Pollock paintings, wrapped, signed, and gifted to Matter. A significant portion of her first two years consisted of fielding calls from The Wall Street Journal, NY Times et al; as well as art historians, museum directors, and critics while Borghi worked on authenticating the historical collection. The Pollocks remain an unresolved enigma.
Mark primarily worked at his NYC gallery, checking in at the Bridgehampton location on weekends, where Pamela was the sole employee.
Gallery notables: John Chamberlain, Pat Steir, Willem de Kooning, Georgia O’Keefe, Richard Prince, Yves Klein, Mercedes Matter, Ed Ruscha, Clintel Steed and Mark Rothko.
The key takeaway is that she acquired significant knowledge.

In 2008, Pamela curated and developed a conceptual benefit for Julie Ratner, Ed., founder of the Ellen Hermonson Foundation, for breast cancer.
She asked 78 artists to paint or sculpt a pair of white kicks donated by basketball player Stephon Marbury.
The results were phenomenal, with each artist taking steps to create an elaborate design. It was among the first groundbreaking efforts using sneakers designed by artists. Highlights of artists/musicians who donated to the auction were Robert Wilson,
Billy Joel, John Waters, April Gornick, The Buzzcocks, Leroy Neiman, Betsy Johnson, Hillary & Bill Clinton, Dr.John, Ross Bleckner, Dennis Oppenheim, Christo & Jeanne Claude, HUSH, Audrey Flack.
Nearly $500,000 was donated to the Breast Center at Stony Brook - Southampton Hospital for essential equipment. Such a very big help. Pamela was diagnosed with stage 3 breast cancer in 2001 and fortunately overcame it, with the help of this organization.

Excerpt from East Hampton Star, written by Mark Segul:

”Ms. Willoughby's life for the past two decades has centered on art and artists. She organized the art auction for Project Most's Eileen's Auction benefit in 2016, and in June 2019, she was a developmental director and curator of the Planned Parenthood Benefit Exhibition and Gala held at Guild Hall. Among the 50 artists were April Gornik, Michael Halsband, Mary Heilmann, Pat Place, Maynard Monrow, Bert Stern, and Kenny Scharf.
 “I work with people I have a deep and long connection with,"
she said.
"I understand their work because I understand their story of life. It's very important to me to curate in places that I feel a deep empathy with. One such is East Hampton's LongHouse Reserve,
in which, for the past seven years, she has provided artwork for the summer benefit auctions. "Their gardens, the lifework of Jack Lenor Larsen . . .
To be a part of that is incredible to me."
Pamela was asked to join Longhouse’s arts committee board 3 years ago, which became a home for her.
As another point of view: In 2020, during Covid, she organized
“3 Day Weekend," the first show at the Fireplace Project after the onset of the pandemic. The exhibition drew several hundred visitors each day to see work by Don Christensen, Mary Heilmann, Saskia Friedrich, Sabra Moon, Lucy de Kooning Villeneuve, William Rand,
Pat Place, Maynard Monrow, and Noel de Lesseps among others.
A reading by the poet Max Blagg filled the venue…”

GREAT SONG